Sophia Prater

Object-Oriented UX Designer, Trainer, and Coach, Rewired

I'm the chief evangelist of object-oriented UX, a methodology I started popularizing in 2013. I teach my OOUX methodologies at conferences, within companies, and through 1-on-1 coaching. I love mentoring— I lead the Atlanta chapter of Ladies that UX and I created the UX Hustle Summit Conference and I host the UX Hustle Podcast.

Before starting Rewired, I led UX efforts for clients such as  AT&T, Blue Cross Blue Shield, Athena Healthcare, Coca-Cola, the IRS, and the Australian Tax Office. As a UX designer at, I designed the responsive 2012 election night experience viewed by over 200 million. In 2016, I returned (as a consultant) to do it again.

Today, I focus on bringing the magic of OOUX to companies and teams around the world.